Whether the most senior executive or the line manger
an individual developing the firms business model
and business plan in the face of rapidly changing ecommerce
challenges should attend this workshop. Some familiarity
with ecommerce concepts is recommended but not required.
Following this workshop, managers will have the ability
to transform all components of their business models and
business plans to include ecommerce offerings, logistics,
competition, and innovation. From the inclusion of comprehensive
tactics (with examples) to long-range strategic alternatives,
this seminar moves towards action planning and decision-making
at the business unit level.
Incumbent and pure play business models
Evaluating a firms competitive ecosystem
Optimizing the use of data, information and knowledge
The seminar elaborates generic business planning processes
and business models, then elaborates value propositions
and how they are impacted by the adoption of ecommerce methods.
Agility, speed, micro-segmentation, and data mining are
tools that are applied to the analysis of business ecosystems,
rolling adaptation, and alliance building in the context
of the new economy.
The workshop, on all topics, presents concepts at a high
level theory, then elaborates known business examples, followed
by the application to each participants individual
business unit. A simulation is provided each half day to
highlight the processes facing managers in the ecommerce
The seminar is one or two days, modular in design (so it
is adaptable when integrated with other management development
efforts) and highly interactive. Each participant receives
pre-work, a notebook, and a CD-Rom with a library of reading