Executives and Senior Managers with a specific, well-targeted
and defined area of professional interest who require the
maintenance of current knowledge and information.
An internet portal tailored to the data and knowledge needs
of a professional practice is compelling, constantly refreshed,
provocative, and easy to use without complex navigation.
The objective is maximum access to information with a minimum
of technical or cultural barriers. Dialogue and debate are
encouraged and an expert network provides access to regular
and extraordinary questions for the professionals.
Access to information, data, expertise, and a network of
professionals with equal and similar interests. A Community
is never for sales or marketing, just knowledge.
- Analysts and agency reports
- Online professional discussion and debate areas
Technical analysis, recent research (before publication),
migration and transfer of best practices, and an expert
network for difficult technical professional enquiries
are the core of the Community of Practice. Webcasts and
net conferences may also be provided
Based on the internet or in a corporate intranet, the Community
is designed first and foremost for ease of use. It is assumed
that the community members are professionals with little
time to waste on the technology and the Community must be
enticing in its elegance and simplicity.
The design and development is produced in collaboration
with, and to the technical specifications of, the companys
IT experts. A core team, which may be internal or external
to the company, provides the maintenance and renewal in
an ongoing effort.